Branding
Branding built to make ideas feel clear, recognizable, and true.
Branding is where identity, story, and visual direction come together. This collection highlights projects built to feel intentional, recognizable, and true to the people behind them. From logo systems to color, typography, and brand guidelines, the work is rooted in clarity, personality, and meaningful design.
Brand Identity / Brand Book / Student-Run Agency
The iWorks.Agency brand system was created for a student-run creative agency. The goal was to build an identity that felt bold, clear, and professional while still feeling creative and student-led.
The brand book helped create a strong visual system for the agency, including logo use, color, typography, layout, and voice. Each part was designed to make the agency feel more consistent and ready for real client-facing work.
iWorks Case Study
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iWorks Brand Book
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Personal Rebrand / Brand Identity / Brand Book
Mallard’s Creative Studio was created as a personal rebrand from Graphic Pride. The goal was to build a brand that better reflects my creative growth, design style, and the kind of work I create now.
The brand system was built to feel colorful, thoughtful, and personal. It includes a full logo system, color palette, typography, layout rules, iconography, and voice guidelines that help the studio feel consistent across print, web, and portfolio work.
Rebrand From Graphic Pride to Mallard’s Creative Studio Case Study
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Mallard’s Creative Studio Brand Book
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